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Answer of You’re running an App campaign for news publisher World News Online. Choose two reasons why you should care about the quality of World News Online’s listing on Google Play.
Answer of Anne is looking at the “Performance” column in the asset report of her Google App campaign. She wants to see how specific assets have been performing. She notices the terms “low”, “good”, and “best” in the column. Asset ratings are distributed based on whi
Answer of Gordon is running a Google App campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is this enough conversion data for the machine to achieve optimal performance?
Answer of You’re running an App campaign for OneStop, an international clothing retailer, and you’re trying to follow best practices for your measurement strategy. Which three questions should you be focused on answering?
Answer of Which three statements about machine learning are true? (Choose three.) Select All Correct Responses
Answer of What are the three tracking solutions for Google App campaigns?
Answer of An education company is uploading image assets for their Google App campaign. What are three guidelines they should follow to optimize their image asset mix? (Choose three.) Select All Correct Responses
Answer of Shayley’s reading an article about hiking trails on her mobile phone and sees an ad for hiking boots from outdoor retailer OneStop. She has the OneStop app installed and clicks on the ad. OneStop has enabled deep linking. What will happen next?
Answer of Which two in-app actions are common across a variety of industries? (Choose two.) Select All Correct Responses
Answer of Simon’s been in the marketing industry for a few years. He’s learning about the ways machine learning can help both him as a marketer and his target users. How will machine learning change his core responsibilities?
Answer of Why should companies with physical locations embrace app usage?
Answer of Which of the following roles does an app play in overall business strategy?
Answer of How do the majority of app downloaders discover apps?
Answer of Vivian’s been put in charge of a few clients interested in running Google App campaigns. Some campaigns will use target cost-per-action (tCPA), while others use target cost-per-install (tCPI). Which two statements are correct when it comes to setting dail
Answer of In what way do Google App campaigns simplify the ad creation process?
Answer of Felix is measuring view-through conversions (VTCs) with another network, and he’s been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google, in addition to the network he uses?
Answer of What’s usually the last touchpoint at which you might influence a user’s decision to install your app?
Answer of Paul asks his team to enable and report on view-through conversions in their client Google App campaigns. Why are view-through conversions important to include?
Answer of You’ve just been assigned to oversee an App campaign that was launched two months ago. You learn that the assets have never been updated. Which two of the following actions should you take?
Answer of Samira has a travel app named YourAdventure. Why should she create themed ad groups for specific offerings, such as culinary experiences, guided hikes, and architectural tours?