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HubSpot CMS For Marketers Certification is given by HubSpot and with HubSpot CMS For Marketers Certification you can demonstrate your mastery of content management system. The HubSpot CMS For Marketers Certified users will have ability to HubSpot CMS works, how themes, templates, and modules work in the CMS, and how to use the asset marketplace. One of the question asked in certification Exam is, When deciding on naming conventions for your CMS assets, what do you need to make sure of? You have to complete all course videos, modules, and assessments and receive a minimum score of 80% on each assessment to receive credit. HubSpot CMS For Marketers Certification will make you expert in content marketing, through which you can converts into leads and new customers and gain benefit in your business or career .
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HubSpot CMS For Marketers Certification Exam Answers
1. When deciding on naming conventions for your CMS assets, what do you need to make sure of?
The names are descriptive.
You and your team agree on a single system.
You stick to it.
All of the above.
2. What happens when you clone a landing page in HubSpot?
HubSpot creates a duplicate draft version of the page and adds the word “Clone” at the end of the original name.
HubSpot creates a duplicate published version of the page and adds the word “Clone” at the end of the original name.
HubSpot creates a new draft page so that you can recreate the page from scratch.
HubSpot creates a draft version of the page which replaces the original version.
3. What are the five key characteristics of a good website user experience?
Useful, Intuitive, Consistent, Accessible, Appealing.
Useful, Accessible, Interesting, Optimized, Intuitive
Useful, Consistent, Appealing, Mobile -Friendly, Engaging
Useful, Accessible, Optimized, Personalized, Appealing
4. How can you take advantage of the mere-exposure effect on your website?
Use the same navigation in both your header and footer
Create consistency across your website’s visual and written content.
Use muted colors accentuated by bright accent colors across your website
Make sure to have ample whitespace to focus the attention of the user
5. In the page editor in the HubSpot CMS, pages are organized by:
Sections, columns, rich text blocks
Sections, rows, columns, modules.
Columns, rows, forms, images
Themes, templates, modules
6. In the HubSpot CMS, where do you go to change a page’s meta description?
The Contents tab
The Pages dashboard
Account settings
The Settings tab.
Read more separator.
Call to action
Personalization token
Paragraph break
Landing pages
Analytics
SEO
Social
9. How do you build relevance and authority for your website?
Build relevance by creating high -quality content people want to read. Build authority by building high-quality backlinks.
Build relevance by creating backlinks. Build authority by using keywords throughout your content.
Build relevance by telling people about your content so that they can find it and link to it. Build authority by creating high-quality content people want to read.
Build relevance by adding alt text to your images. Build authority by starting a topic cluster.
10. Where in HubSpot can you go to improve the on-page SEO of a blog post?
Your blog settings
The optimize tab in the blog post editor.
The blog template in the design tools
Your blog dashboard
11. What is the SEO purpose of adding links throughout your content?
Links to your product pages will boost your sales, as well as drive traffic to those pages.
Adding affiliate links throughout your content will drive more revenue for your business.
Links help establish you as a trustworthy source and drive traffic to your other content.
Links tell Google that your content is popular and that people are sharing it on social media.
12. What is the purpose of a sitemap?
To plan out the information architecture of your website before going live
To help search engine crawlers determine the structure of your website so that they can crawl it more intelligently
To raise your domain authority by linking together all the pages of your website
To track the performance and traffic of your live pages and blog posts
“How is my website currently performing in search engine results pages?”
“How much traffic is my website getting from different channels?”
“What is the highest-impact page on my website currently?”
“What is my main goal for my website and what metrics can I track to help me achieve it?”
14. What tool can you use to segment your contacts database?
Contact properties
Lists
Landing pages
All of the above
15. Where in the HubSpot CMS can you edit your website’s header and footer?
In the design manager
In your account settings
In the page editor
None of the above
16. Fill in the blank: Theme modules are_____.
designed specifically to work within your theme.
included by default in the HubSpot CMS
built by developers for a specific purpose
downloaded from the asset marketplace
17. Where can you view all of your downloaded templates and modules?
Your Account Settings
Website Pages dashboard
Purchased tab of the Asset Marketplace.
Settings tab of the page editor
18. The purpose of the Contents tab in the page editor is to:
Display a list of all the content modules on your page in the order they appear.
View and edit your theme settings
Add new modules to your page
Rearrange the order of modules on your page
19. What is the final step you should take before publishing a page?
Add a canonical URL
Preview the page.
Make sure you only have one H1 header
Schedule the page to publish at a later date and time
Share it on social media
20. Where Can You View Data About An Individual Blog Post’s Performance In HubSpot?
In the Performance tab of that blog post.
On your Marketing dashboard
In a contacts attribution report
In the Optimize tab of the blog post editor
21. Which of these data points is not tracked on the Performance tab of a blog post?
Entrances
Submissions
Engagement type
Referral source
Revenue
22. The purpose of a robots.txt file is to:
list the pages on a website to manage the content that’s shown to search engines
instruct search engines on how to handle duplicate content
instruct search engine bots on how to crawl the pages on a website.
tell HubSpot the user agent of a visitor’s browser
23. Fill in the blank. Backlinks are links______.
from other websites to your website.
from your blog posts to your website pages
from your website to other websites
from your pillar page to your subtopic content
24. What is the most important thing you can do to ensure your content ranks highly in search engines?
Add H1 headers to all of your pages and blog posts
Create high-quality content that’s relevant to searchers’ needs.
Optimize your content for your primary long-tail keyword
Generate backlinks between your website and other credible sites
25. Fill in the blank. HubSpot analysis found that the ideal length for blog posts is___ words.
3000
2100
900
500
26. Which of these is not a recommended best practice for writing blog post titles?
Keep it under 70 characters
Include your primary long-tail keyword
Use engaging words
Write it in the form of a question.
It is a signal that search engines use to detect spam.
It creates a confusing user experience for your blog RSS readers.
It will prevent your blog post from being crawled and indexed by search engine bots.
It is not a best practice for a topic cluster content strategy.
28. True or False? You can only use one type of smart rule per module.
TRUE
FALSE
29. True or false? You can upload files in bulk into the HubSpot file manager
TRUE
FALSE
30. True or false? The HubSpot CMS includes a standard SSL certificate for your website.
TRUE
FALSE
TRUE
FALSE
32. True or False? Every page published in the CMS is created using a template.
TRUE
FALSE
33. True or False? Your theme is your source of truth for your website’s design.
TRUE
FALSE
TRUE
FALSE
TRUE
FALSE
36. Where can you find your website and traffic analytics reports in HubSpot?
TRUE
FALSE
37. What is the first-touch attribution model?
Singles out the first touchpoint as the most recent visit.
100% of the credit is assigned to the page that originally drove a visitor to your site.
Gives credit to the touchpoint where a conversion directly occurred.
Assigns a weighted percentage of the credit to the most recent touch points.
TRUE
FALSE
39. True or False? Every page must be created using its own unique template.
TRUE
FALSE
40. True or False? You need to know CSS to make any style changes to your pages.
TRUE
FALSE
41. True or False? Once you remove a section, row, column, or module from your page you cannot undo it.
TRUE
FALSE
42. True or False? You should use a different theme for every page on your website.
TRUE
FALSE
TRUE
FALSE
44. True or False? Adding someone’s name to a page is effective personalization.
TRUE
FALSE
45. True or False? You can have unlimited smart rules per module.
TRUE
FALSE
46. True or False? A website’s design is solely about looks.
TRUE
FALSE
47. True or False? In the HubSpot CMS, website pages and landing pages are the same thing.
TRUE
FALSE
48. Which of these is not a content status in HubSpot?
Draft
Scheduled
Published
Updated
Archived
49. Which of these characteristics is not available to use in smart content?
Device type
Referral source
Preferred language
Contact list membership
Email address.
A realistic representation of your current customers based on their prior purchases and NPS scores
A semi-fictional representation of your ideal customer based on real data and some select educated speculation.
A detailed profile of one of your existing customers with real data and quotes from them
A fictional representation of your ideal customer based on your gut feelings and intuition about who needs your products and services
51. Which of these segments is a good place to start with your personalization efforts?
Your social media followers
Accounts you want to target
All visitors to your site in the past 60 days
Your buyer personas.
52. How is a visitor’s country determined for smart content?
The language set in the visitor’s browser
The user agent
The visitor’s IP address.
The country property in your CRM
Add a “Recommended” tag to plants that are easy to take care of and well-suited for apartment living.
Include more detailed descriptions of the genus and species of each plant
Replace the images of each plant with a video showing close-ups and giving a 360-degree view of the plant
Remove plants that require lots of care from the page, so buyers won’t be tempted to purchase them
A targeted cluster of relevant content that covers a specific topic in depth.
A collection of blog posts that addresses a series of related questions
A comprehensive page that covers a topic in great detail
A series of emails covering a specific topic that are used to generate leads
Use muted colors or neutrals to balance bright accent colors
Include a navigation menu at the top of the page
Include a video to increase visitor engagement
Use whitespace to focus the attention of the user
A and B.
Use no more than two different font families
Focus the page on answering one question and one call-to-action Balance bright accent colors with muted colors or neutrals
Increase the number of items in the navigation menu
A and B.
Customizing your sitemap.
Adding links between topic cluster content.
Customizing your robots.txt file.
Enabling Google AMP.
Requiring HTTPs for your domains.
58. How do CMS developers use themes?
Themes enable developers to create a site-wide content editing experience for marketers.
Themes enable developers to use the tools and technologies they prefer
Themes prevent marketers from making side-wide design changes to their websites
Themes are built by marketers to help developers understand their business’s branding
Where your visitors are coming from.
Which visitors are marketing qualified leads
What content your visitors are engaging with
Which pages your visitors are landing on.
60. Choose all that apply. Where in HubSpot can you use folders to organize your CMS assets?
File manager
Forms.
Themes.
Landing pages
61. Choose all that apply. Which of these pieces of content should be archived and unpublished?
Landing pages for expired offers.
Product pages for products you no longer sell
Event pages for events that have passed.
Blog posts that aren’t optimized for search engines
62. Choose all that apply. Which of the following should you add to your blog post to generate leads?
A text call-to-action at the top of your post.
An image call-to-action at the bottom of your post
A featured image for sharing your post on social media
A form so readers can subscribe to your blog.
63. Choose all that apply. What are the different types of templates in the HubSpot CMS?
Page templates.
Website templates
Blog templates
System templates.
64. Choose all that apply. Which of these tools are included for free with CMS Hub?
Forms
Conversations
Ads
Calls-to-action
Workflows.
65. What is the primary purpose of a topic cluster content strategy?
To create more engaging blog content for your audience
To generate more leads from your blog
To attract more visitors to your website through your blog
To rearrange your site architecture into clusters of related content.
66. Choose all that apply. Which methods can you use to research your user’s goals on your website?
Surveys
Heat-mapping.
Card sorting
“How is my website currently performing in search engine results pages?”
“How much traffic is my website getting from different channels?”
“What is the highest-impact page on my website currently?”
“What is my main goal for my website and what metrics can I track to help me achieve it?”
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