Yandex Metrica Certification Questions and Answers

Yandex Metrica Certification is given by Yandex and with Yandex Metrica Certification you can demonstrate your mastery of Yandex web analytics. The Yandex Metrica Certified users will have professionally capable of working with the Yandex.Metrica service. You have to complete all course videos, modules, and assessments and receive a minimum score of 80% on each assessment to receive credit. Yandex Metrica Certification will make you expert in web analytics, through which you can converts into leads and new customers and gain benefit in your business or career .

 

 

In this section you can check your knowledge of web analytics. By successfully completing this test, you will be awarded a personalized electronic certificate from Yandex which confirms that you are professionally capable of working with the Yandex.Metrica service. The Yandex.Metrica test is intended for specialists skilled in analyzing the marketing performance of a website. It contains theoretical questions along with practical tasks that require hands-on experience with Yandex.Metrica tools.

Before taking the test, make sure that the name and surname indicated in your Yandex.Passport account are correct. This information will be used for your electronic certificate and cannot be changed after taking the test.

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Yandex Metrica Certification Questions and Answers

1. A counter is installed on all pages of a site except the main page. If a user finds your site via a search engine, ends up on the main page, and then goes to the Contacts page of your site, how will Yandex.Metrica record the traffic source for this session?

Direct traffic.
Internal traffic
Search engine traffic

2. A goal has been configured for viewing the Contacts page. A user comes to the site’s main page, then goes to the Contacts page, after which they refresh the Contacts page, and complete their session. How will this inofrmation appear in Yandex.Metrica reports?

1 converted session, 1 conversion
1 converted session, 2 conversions
2 converted sessions, 2 conversions

3. A goal has been set for going to the “Contacts” on a site. At 12:00 a user comes to the site, goes to the contacts pages, adds it to their bookmarks, and then closes the site. At 12:05, the user opens the site via their bookmarks. How will Yandex.Metrica record this goal information?

2 converted sessions, with one conversion in each
1 converted session, 1 conversion
1 converted session, 2 conversions

4. A site counter has recorded 1500 sessions per day. How many sessions will be available to view in Webvisor?

All of the 1500 sessions that it was able to record
All sessions of a length longer than 1 second
No more than 1000 sessions

5. A user comes to a site via Yandex’s search engine, then immediately closes the page. After that the user types the address of the site into their browser and goes directly to that site. What is the traffic source of this session?

Direct traffic
Search engine
Session will be recorded in both traffic source reports

6. A user comes to the main page of a website at 17:00. At 17:15 the user goes to a product page and, without closing the browser, leaves their computer. Returning at 17:40, the user opens the main page and at 17:45 closes the site. What will be recorded in Yandex.Metrica?

2 sessions
1 session
3 sessions

7. A user comes to your site from a browser bookmark that contains the tag utm_source=google. Which traffic source will this click-through be attributed to?

Click-throughs by ad
Internal traffic
Direct traffic

8. A user finds a site through Yandex’s search engine using one keyword. In 10 minutes, the user returns to the site through Yandex’s search engine, but finds it with another keyword. Which keyword will Yandex.Metrica take into account for the user’s session?

Only the first
Only the last
Both keywords

9. A user views a site page and then leaves their computer for 40 minutes. The user does not close their browser window in this time. Upon returning, the user continues browsing. The Yandex.Metrica counter records two sessions for this user. What will be the traffic source for the second session?

Direct traffic
Internal traffic
Cached page traffic

10. After what amount of idle time can a visit be considered complete?

It is always exactly 30 minutes
It is exactly 30 minutes if a user did not come to the site via an ad system. Idle time for users that come to a site by an ad system is 60 minutes
By default it is exactly 30 minutes. This can be changed in the counter setings under “Visit timeout in minutes”

11. Are statistics saved after a counter is transferred to another username?

They are saved if goals were configured for the counter
Yes, they are saved in full
No, they are not saved

12. Can I configure support for a desired file extension for the “File downloads” report?

Yes, you can use the yaCounterXXXXXX.addFileExtension() method in the counter code
Yes, it’s enough to enter the required file formats on the Yandex.Metrica counter editing page
No, you cannot if these formats are not in the list of supported file formats

13. Can I exclude from Yandex.Metrica reports traffic from a specific range of IP addresses?

No, but you can add up to 25 IP addresses to the blocked list
Yes, in the “Filters” section in the counter settings
No, you can only exclude your own traffic

14. Can I make a site’s traffic statistics public?

Yes, you must go into the counter code’s access settings and enable “Public access to statistics”
No, it is not possible to provide public access to a counter’s statistics
Yes, you must go into the informer settings and enable “Public access to statistics”

15. Can I see information on traffic from social networks in a standard report?

No, never
Yes, in the “Sources – Social networks” report. Information will be collected only in the presence of appropriate tags
Yes, in the “Sources – Social networks” report

16. Can I transfer a counter from one Yandex username to another Yandex username?

Yes, this option is available to the owner of the counter
No, never
No, to do this you need to contact the support service

17. Can you install several counter codes on one page of a site?

Yes, but all counters must be under one username
Yes, you can
No, data will be collected incorrectly

18. Clicking through from which traffic souce always starts a new session in Yandex.Metrica?

Only click-throughs from Yandex.Direct
All ad systems
Search engines
Clicking through from sites

19. Different Yandex.Metrica counters are installed on the website site.com and third-level domain shop.site.com. A user ends up on site.com from a search engine, then clicks a link to shop.site.com. Which traffic source for the session will be in the shop.site.com counter?

Internal traffic
Search engine traffic
Referral from site.com

20. Does Webvisor record passwords entered by a site user?

Yes, it records all information which a user enters on a site
Webvisor does not record information entered into special password fields
If a page contains special password fields, Webvisor does not record any user actions in them

21. Does Yandex.Metrica collect information about files downloaded by users and their click-throughs to external sites?

It does not collect this information
Yes, it does
Only information on downloaded files
Only information on click-throughs to external sites

22. Does data usage increase for site users when Webvisor is enabled?

Data usage increases slightly depending on the page size and the duration of the session
No, data usage does not increase
Data usage increases significantly because a video is being recorded

23. For what period of time will the informer display information about a site?

For the current day
For one month from today’s date
The informer displays all information from the moment of installation

24. For which traffic source must you always use tags so that information appears in the “Sources – Summary” report?

Social network traffic
Search engine traffic
Mailing traffic
Link traffic

25. Form analysis functions on the basis of which data?

Webvisor data
Maps data
Goal conversion data

26. How accurately will information on users be collected if only the informer code is installed on the page of a site?

Yandex.Metrica will collect only general information, but not information on conversions
Information will collected correctly
The counter will not collect information

27. How can you make a counter that will not send a hit upon initialization?

With the “accurateTrackBounce” property
With the “defer” property
With the “trackHash” property

28. How do you display all clicks on the Click map for the “http://www.site.com/cat/” group of pages?

http://www.site.com/cat/
http://www.site.com/~cat
http://www.site.com/cat/*
http://www.site.com/cat/~

29. How long does a counter keep information for?

For the whole time the site has been functioning, provided that it was advertised on Yandex
Webvisor data is kept for 15 days; other information is stored indefinitely
There are no restrictions on how long information is kept
For last year

30. How will information be taken into account after installing one counter on multiple domains?

The statistics will take into account only sessions for the domains that you listed in the “Website address” field when registering a counter. Sessions for other domains will not be taken into account if they are not listed as additional domain addresses
The statistics will take into account sessions for all domains
The statistics will take into account only sessions for the domains that you listed in the “Website address” field when registering a counter

31. In Yandex.Metrica there is a multi-step goal consisting of three steps. The multi-step goal will result in a conversion for which conditions?

Full sequence of steps but with visits to other site pages
The first step, and then immediately the third step
Full sequence of steps in reverse order
Second and third step, by passing the first

32. In Yandex.Metrica, what can you set for goals of the type “Page view”?

Clicks on links
File downloads
Page views
User’s session duration

33. In a counter code the following information is entered: try { var yaCounter1111111 = new Ya.Metrika({id:1111111, accurateTrackBounce:5000)}. How will this counter count bounces?

A session will be considered a bounce when a users goes to one site page and views it for less than five seconds
A session will be considered a bounce when a users goes to one site page and views it for less than fifteen seconds
A session will be considered a bounce when a users goes to one site page and views it for less than 5000 seconds

34. In one day your website recorded 100 sessions, 30 users, 15 converted sessions and 20 goal completions What will the conversion rate be in Yandex.Metrica reports?

0.5
0.15
0.2

35. In the standard report “Yandex.Direct – summary”, you will see the term “External campaigns”. What needs to be done to view detailed statistics for these campaigns?

Enable the “External internet statistics” feature in the Yandex.Direct campaign settings
Enter the Yandex.Metrica counter number in the Yandex.Direct campaign settings
Enable the “Tagging links for Metrica” feature in the Yandex.Direct campaign settings

36. In what instance will a multi-step goal not function correctly?

User completes all steps of a goal in sequence
User completes all steps of a goal, but not in order
User completes all steps of a goal in sequence, but visited other site pages as well

37. In what ways can I receive notifications about the availability of my website?

Email and SMS notifications. This option is only available for Yandex.Direct advertisers
Email and SMS notifications
Email only

38. In which case would goal statistics become unavailable?

When changing the name of a goal
When a goal is deleted
When changing conditions in a goal
When one of the goal conditions or steps in a multi-step goal is deleted

39. In which of the following reports can you see information about keywords that attracted users from Yandex.Direct?

Keywords
Ad systems
Yandex.Direct – summary
Yandex.Direct – sites

40. In which standard Yandex.Metrica report can you see data on cost per click from Yandex.Direct?

Yandex.Direct – summary
Yandex.Direct – income
Yandex.Direct – sites
Yandex.Direct – costs
Ad systems

41. In which standard report can you evaluate the keyword effectiveness in a Yandex.Direct ad campaign?

Sources – Summary
Keywords
Yandex.Direct – summary

42. In which standard report can you see information about robots that have come to your site?

Monitoring – Monitoring results
Monitoring – Robots
Monitoring – Load on site

43. In which standard report can you see information only for valid click-throughs from Yandex.Direct?

Webvisor
Yandex.Direct – summary
Ad systems

44. Inside which tag is it recommended to install a Yandex.Metrica counter?

Tags do not matter. You must install the counter as close as possible to the top of the page

45. Is it possible to change a Yandex.Metrica counter number?

Yes, you can change it at any moment
Yes, by sending a request to the support service
Never

46. Is it possible to combine data collected from two different Yandex.Metrica counters into one report?

Yes, it’s possible. Contact the support service
Yes, by using counter tags
No, never
Yes, Yandex.Metrica automatically combines data for several counters if they have the same domain in their settings

47. Is it possible to grant access to all counters that are set for one username?

Yes, through the representatives system
No, you can only grant separate access to each counter
No, to do this you need to contact the support service

48. Is it possible to know in Yandex.Metrica which phone model is used to go to sites?

No, you can only find out the usage percentages for mobile and standard devices
Yes, you can see telephone models in the “Technology – Devices” report
No, in reports you can only see information on device manufacturers

49. Is it possible to know which version of a browser site users are using?

No, in the “Technology – Browsers” report there is only information about browsers and not their version
Yes, in the “Technology – Browsers” report
In the “Technology – Browsers” report there is information on browser versions, except for browsers for mobile devices

50. Is it possible to transfer additional information about user sessions to Yandex.Metrica?

Yes, it’s possible. The IDs of additional parameters must be determined earlier in the counter settings
Yes, it’s possible with the “Session parameters” option
Yes, it’s possible, but only for online stores with the help of e-commerce settings
Yes, though you can only transfer information about whether a user was signed in on a site
No, never

51. On a site there are pages with the addresses http://site.com/?order=by_size, http://site.com/?sort=by_price. How can you combine these pages into one single URL (http://site.com) by using actions?

Add 2 actions: “Remove parameter – Page URL – “by_size” and “by_price”
Add action: “Remove anchor”
Add 4 actions: “Remove parameter – Page URL – “order”, “sort”, “by_size” and “by_price”
Add 2 actions: “Remove parameter – Page URL – “order” and “sort”

52. On the site http://bestcartoons.com the basket is located on the page http://bestcartoons.com/cart. How would you correctly configure a Page view goal for the basket page?

matches “cart”
contains “cart”
contains “/cart”

53. One Yandex.Metrica counter is installed on the website site.com, on third-level domain shop.site.com and on forum.site.com. A user ends up on site.com from a search engine, and in a minute clicks through to shop.site.com and a minute later clicks through to forum.site.com. What data will Yandex.Metrica show?

1 session, traffic source – internal traffic
3 sessions, all with the same traffic source – search engine traffic
3 sessions, each with their own traffic source
1 session, traffic source – search engine traffic

54. Owners of which sites can set up an “E-commerce” report?

This report is only available for owners of online stores
This report is only available for owners of online stores that are registered on Yandex.Market
This report is available for all Yandex.Metrica users

55. Please choose the correct next step. After making changes to the counter code via Yandex.Metrica’s settings:

you must reinstall the counter code on all pages of your website
your counter code will automatically be updated on the site
you must reinstall the counter code on the main page of your site

56. Please look at the “Link map” report in the screenshot. Which link has had the least clicks for the selected period?

“About the service”
“Yandex.Direct”
“Getting started”

57. Scroll map functions on the basis of which data?

Maps data
Goal conversion data
Webvisor data

58. This screenshot shows a goal with several conditions. In what case will there be a conversion?

User clicks through to any of the specified pages
User clicks through to all of the specified pages in any order
User clicks through to all of the specified pages in a strict order

59. Traffic from a VKontakte ad network has ended up in the report “Traffic source – sites”. What needs to be done so that ad traffic ends up in the “Ad systems” report?

You must specify the Yandex.Metrica counter code number in the VKontakte ad campaign settings
You must change the counter code and reinstall the counter on the site
You must add UTM or OpenStat tags to the ad URL

60. User #1 comes to your site once a day for 7 days. User #2 comes to your site twice a day for seven days. How many users will appear in the weekly report?

14
21
2

61. What are the traffic sources for sessions from bookmarks, and sessions for users who manually type in the address into their browser?

Both sessions are considered “Direct traffic”
The bookmark session is considered “Internal traffic”, while the other session is “Direct traffic”
The bookmark session is considered “Cached page traffic”, while the other session is “Direct traffic”

62. What are “new users” in Yandex.Metrica?

Unique users who come to a site for the first time since the start of data collection
Users coming to a site for the first time this year
Unique users that come to a site in the reporting period

63. What can you configure with the “Visit timeout” setting?

The duration of a session, after which the session will be considered complete
Sources, which clicking through on will begin a new session, while the old session ends
The number of pages viewed, after which the session is considered complete
The idling time of a user on a site, after which Yandex.Metrica considers the session complete

64. What can you do by adding a Yandex.Metrica informer?

View user actions on your site
Add a block to your site that displays information about site traffic
Get notifications about any problems concerning site availability

65. What condition can you not apply to a “Page view” goal in Yandex.Metrica?

Contains
Regular expression
Does not contain
Begins with
Matches

66. What do you need to do after registering a new Yandex.Metrica counter so that site data will be collected?

You must install its code on the main page of a site
You must install its code on all pages of a site
Data on site traffic will be collected immediately – no other actions are required

67. What do you need to specify in the “Goal ID” field when creating a JavaScript event type goal?

ID which will be placed in the reachGoal method on the site
URL of the page where there will be a goal conversion
Button ID on which a goal conversion is configured

68. What does the .reachGoal() method do?

Sets a goal conversion as a type of JavaScript-event
Sends information about page views
Activates the “Link map” report
Specifies the goal name

69. What does “cached page traffic” mean?

Traffic made to a website link that is stored locally on a computer
User goes to a site from a browser bookmark
User goes to a site from a browser bookmark

70. What information about goals must you send in the goal_id parameter in the “Purchase” action when configuring E-commerce, so that information about the purchase sum is transferred to Yandex.Direct?

Value of the “Goal ID” field
Goal ID
Goal name

71. What information must you transfer in the “Purchase” action when configuring E-commerce, so that information about the purchase sum is transferred to Yandex.Direct?

Goal conversion
Ad campaign number
Ad number

72. What information on orders is collected in the report “E-commerce – Content of orders”?

Only information on orders from Yandex.Market. Information on the content of an order is collected without any additional settings
Only information on orders from Yandex.Market. This requires setting up on the site the transfer of information about the content of an order
Information on all orders from any traffic source. This requires setting up on the site the transfer of information about the content of an order
Information on all orders from any traffic source. Information on the content of an order is collected without any additional settings

73. What is a “user” in Yandex.Metrica?

People who, in the reporting period, visit a site for the first time since the start of data collection
A Yandex user that goes to a site in the reporting period
A user is one that completes at least one session on a site in the reporting period

74. What is meant by “Number” in the “Content – ‘Share’ button” report?

The number of clicks on “Share” buttons
The number of sessions, during which users clicked on “Share” buttons
The number of users which clicked on “Share” buttons

75. What is meant by “Share of click-throughs: 8.1%” in this screenshot?

Share of traffic on this link relative to the same links on other pages
Share of traffic relative to other links on the site
Share of traffic relative to other links on the page

76. What is the correct way to add the tag “from=yandex” to the link http://mysite.com?

http://mysite.com/?from=yandex
http://mysite.com/&from=yandex
http://mysite.com/from=yandex

77. What is the name of the report where site owners can view a record of user actions?

Informer
Conversion rate
Webvisor

78. What is “Internal traffic”?

A setting in counter settings
Click-throughs between pages of a site
A traffic source

79. What needs to be done so that Webvisor does not record keystrokes in specific data entry fields?

You should configure the counter settings so that Webvisor does not record any information
You should mark the input field in the HTML code of the pages with the special CSS- class -metrika-nokeys
On such pages you must install the counter code without the “Webvisor” function enabled

80. What type of filtering should be used to get rid of all robot traffic?

Include all robot sessions
Use strict filter only
Use strict filter and behavior

81. What type of goal from this list can be used to track traffic from external links?

Multi-step goal
Page view
Number of page views

82. What type of goal must you use to find out the number of users for a specific page depth?

Multi-step goal
Page view
Number of page views
JavaScript event

83. What type of goal must you use to track clicks on site buttons?

JavaScript event
Number of page views
Multi-step goal

84. What type of goal must you use to track the sequence of events on a site?

Number of page views
JavaScript event
Multi-step goal

85. What’s the maximum number of steps you can set for a multi-step goal?

7
Unlimited
5

86. When will information begin to be collected after installing a counter on a site?

Information will be collected after the counter has been verified by a Yandex.Metrica robot
After one hour
Immediately

87. Where does information for the “Page titles” report come from?

From the tag
From the

 

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