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Twitter Video Ad Badge Assessment Answers







Twitter Video Ad Badge Certification is given by Twitter and with Twitter Video Ad Badge Certification you can demonstrate your mastery of Twitter Ads Video Badge. The Twitter Video Ad Badge Certified users will have professionally capable of working with the Twitter Video Ads service. You have to complete all course videos, modules, and assessments and receive a minimum score of 80% on each assessment to receive credit. Twitter Video Ad Badge Certification will make you expert in Twitter Video Ad Badge, through which you can converts into leads and new customers and gain benefit in your business or career .

Twitter Video Ad Badge Assessment Answers

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ServiceCentreList.com is providing the answer of questions asked in Twitter Video Ad Badge Certification exam. With these answers you will be able to score 100%+ exam and can get Twitter Video Ad Badge Certification. For that you need to just attempt all the questions mentioned for Twitter Video Ad Badge Certification.





Twitter Video Ad Badge Assessment Answers

1. Advertisers should consider First View when they want to: (Select all that apply.)

Maximize watch time with a format typically watched longer than other Twitter timeline formats
Drive wesbite traffic and lower-funnel objectives
Be the first thing people see when they open Twitter, when memory response is highest
Drive a higher brand and message recall



2. Clear logo placement can positively impact:

The mood of your audience
Sales of your products
Unaided brand recall
The amount of Direct Messages you receive after a campaign



3. Creative matters because _____.

People don’t read the copy on Twitter
47% of sales are attributed directly to creative
Ads with better creative are often Retweeted by celebrities
You aren’t directly in control of it



4. Each Promoted Trend is made up of which three components? (Select three.)

Trend #Hashtag
Companion Tweets
Trend Description
Animated Trend GIF



5. First View campaigns can only be purchased through _____.

MACT
Your Twitter Client Partner
Ads Manager
Bid



6. If your company wants to promote new running shoes with famous athletes, they should choose:

Team #Live Brand Studio
Team #Influencers
Team #BlueBrush
Team #Optimization



7. In-Stream Video Ads are:

Curated, relevant, engaging, and brand-safe
Only shown to people over the age of 18
Always longer than 30 seconds and unskippable
The best way to take over the Explore tab on Twitter for a day



8. In-Stream Video Ads help advertisers to: (Select two.)

Build brand relevance by running targeted pre-roll video ads before video content they’re already watching
Showcase longer video > 30 seconds, or share feature-length content with brand followers
Generate brand lift with video content
Align brand messages with a single publisher



9. In-Stream Video Sponsorships can be most effective for brands who: (Select three.)

Don’t do or can’t afford traditional TV sponsorships
Already sponsor TV programming
Want to target a competitor’s TV sponsorship
Want to drive traffic or sign-ups on a website



10. The Promoted Trend Spotlight adds a high-impact, full-bleed media Spotlight placement at the top of the ______.

Settings tab
In “Mentions” under notifications
Explore tab
Direct Message inbox



11. True or False: People on Twitter are watching more than 2 billion videos daily.

FALSE
TRUE



12. True or False: Pre-roll ads are skippable after 6 seconds.

TRUE
FALSE



13. True or False: Promoted Trend Description can be changed by advertisers throughout the day.

FALSE
TRUE



14. True or False: Promoted Trends can be purchased by multiple advertisers per geographic area, per day.

TRUE
FALSE



15. True or False: The Promoted Trend Spotlight adds a high-impact, full-bleed media Spotlight placement in the Trends section.

TRUE
FALSE



16. True or False: You create a First View campaign by starting with the campaign objective.

FALSE
TRUE



17. Twitter In-Stream Video Ads: (Select two.)

Feature professionally produced videos (no user-generated content)
Require Tweet copy
Are billed only when someone follows your account
Offer pre-roll video across 200+ of the top premium publishers within one campaign



18. Twitter Polls are best used when brands want to ______. (Select two.)

Align with influencers who have controversial opinions
Drive conversions on their website
Build loyalty by listening to their audience’s opinion
Involve their followers in brand or content decisions



19. Twitter’s #BlueBrush team can help when _____. (Select three.)

You need a graphic designer to create original assets for your brand
You need help with photography for an upcoming product launch
You are looking for staff augmentation
You need a custom animation for an upcoming video campaign



20. Video ads on Twitter feel more relevant and less intrusive because:

They display only in a creator’s profile page
They only display in the timeline if they are forwarded or liked by someone you follow
They display within the timeline as normal Tweets (although marked as Promoted)
They display within the timeline as normal Tweets and are not marked as Promoted



21. What are the locations where you might see a Promoted Video served?

Within the timeline, on someone’s profile, and at the top of relevant search results pages
Only within the timeline
On the sidebar of twitter.com, in your Direct Message inbox, and in the Moments section
The Trends section, the login screen, and the profile settings page



22. What are the three bid units available when creating a Promoted Video Views campaign?

2s/50% video view, 3s/100% video view, 6s video view
3s/100% video view, 10s/100% video view, 30s/50% video view
6s video view is the only bid unit for Promoted Video View campaigns
3s/100% video view is the only bid unit for Promoted Video View campaigns



23. What are the three key factors to maximizing the effectiveness of your video ads on Twitter?

Branding, video length, strong visuals
Use of captions, audio volume, color accuracy
Use of influencers, spelling and grammar, video quality
Use of large logos, including animals, exporting at a high frame rate



24. What are the three purchasing options for an In-Stream Video Ad?

Nielsen Demo Guaranteed (US only)
Fixed Pricing
Twitter “Best Price” matching algorithm
Through the Auction — Biddable



25. What are the three types of video formats you can choose for your Promoted Video Views campaign?

Video, Conversational Video
Video, GIF
Video, GIF, Conversational Video
Video only



26. What can help your audience make a connection within the first few seconds of watching your video?

Showing people or talent at the start of the video
Using nothing but text in the first few seconds
Not including your logo immediately
Adding music that reminds them of their childhood



27. What is a Conversational Video Ad?

A type of Promoted Video that links directly to a website
An In-Stream Video Ad that gathers feedback using an opinion card
A type of Promoted Video that includes call-to-action buttons and hashtags prompting people to Tweet and share a message
A Conversational Video Ad sends text messages to a mobile phone



28. What is a Video Website Card?

A type of Promoted Video that includes clickable hashtags that prompt users to Tweet and share a message to their followers
A type of Video Website Poll that gathers feedback from people in the form of an opinion card, providing valuable insight into your followers’ opinions
A type of Promoted Video where Promoted Tweets use video to capture user attention and drive qualified users to your landing page
An In-Stream Video Ad that gathers feedback using an opinion card



29. What is one of the reasons brands are choosing to go live on Twitter?

To remarket to their existing customer base
To drive increased conversation with their audience
To increase their app installs
To optimize the existing assets



30. What is the best tool for driving sales that is directly within your control?

Good creative
Ads longer than 6 seconds
Twitter copy
Brand recognition



31. What types of events are brands choosing to highlight when going live on Twitter? (Select all that apply.)

Earnings calls
Product launches
Fashion shows
Shareholder proxy votes



32. When creating a new In-Stream Video Ad, what does “Brand Safety” inside targeting criteria allow you to do?

Exclude content categories and publisher handles you do not want to align with your In-Stream Video Ads
Add redaction to your Tweet copy automatically
Customize what your audience sees based on their age
Filter on demographics



33. When creating content for First View, you should: (Select all that apply.)

Convey a key message: The timeline moves fast and people’s attention spans move faster. Successful brands convey their key message quickly
Use extremely loud music: Loud noises attract attention and can help give your ad more views
Keep copy succinct: Short is always sweet. Tweets with under 100 characters drive significantly higher engagement than those over 100
Feature people: Consumers are naturally drawn to human faces. Show people and/or talent in the first few frames to draw people in



34. When will people on Twitter typically see a First View campaign in their timeline?

The first time they log in to Twitter across desktop and mobile devices from 12am to 11:59pm the day of the campaign
One specific time at the day of the campaign, as chosen by the advertiser
Specific times throughout the day of the campaign, as chosen by the advertiser
Every time they log in to Twitter across desktop and mobile devices from 12am to 11:59pm the next day of the campaign



35. Which Live Brand Studio product offers live, real-time analytics in Media Studio?

Broadcast
Both Broadcast and Event Page
Neither Broadcast nor Event Page
Event Page



36. Which Live Brand Studio product requires approval from the Twitter Brand Team?

Neither Broadcast nor Event Page
Broadcast
Event Page
Both Broadcast and Event Page



37. Which of the following are best practices when creating an In-Stream Video Ad? (Select all that apply.)

Don’t use music because it is distracting
Keep your content short and simple
Brand your video within the first few seconds
Use In-Stream Ads to set up other content



38. Which of the following safeguards does Twitter employ to protect brand safety?

Twitter will only run In-Stream Video Ads before one of 200+ brand-safe partners
Twitter uses Twitter Polls to collect user feedback on video inventory
Twitter runs algorithmic and manual checks to ensure ads are not aligned with content that falls outside of brand safety guidelines
Twitter only runs ads on user generated content offering limited brand safety



39. Which of the following statements about Promoted Trend Spotlight is correct?

Promoted Trend Spotlight will feature your ad at the top of the Explore tab for 48 hours
The Promoted Trend Spotlight supports 6-second looping GIFs, MP4s, or image assets to go with your Promoted Trend
Promoted Trend Spotlight is another name for Twitter emoji
Promoted Trend Spotlight is best for long-form (5 minutes or longer) video content



40. Which of these statements best describe First View? (Select all that apply.)

It is best suited for lower-funnel campaign objectives
It provides a single-day (24-hour) “mass awareness” package of Twitter’s most valuable video impressions
It can only be purchased by one advertiser per day, per geography
It includes a Twitter Brand Survey



41. Which statement about First View and Promoted Trend is true?

First View and Promoted Trend may not be purchased together
It is not recommended to use First View and Promoted Trend together
Combining First View and Promoted Trend will reach people either in the Home timeline or the Explore tab, but not both
When paired together, First View and Promoted Trend drive higher key ad metrics



42. Which type of In-Stream Video Ad would you choose for your sponsorship campaign if you wanted to connect with the audience of an awards show happening right now?

Pre-roll before live video
Promoted Trend
Pre-roll ads on highlight clips
Sponsored Moments



43. Why should you work with an influencer?

Influencers only get paid when you sell a product on Twitter
Influencers cost less than hiring a professional actor
An influencer’s authentic voice may help make your brand more relevant
Influencers can often create content faster than brands can



44. You may need Twitter’s #Optimization team when _____. (Select three.)

You’re concerned about the cost of producing mobile-first video content
You need a custom animation for an upcoming video campaign
You want to optimize assets you already have
Your content is underperforming



45. For video Tweet content, match the questions to the ad component:

46. Match the best practices for good creative to the statements.

47. Match the following combined takeover products to their potential impacts.

48. Match the following sponsorship types to the definitions.

49. Match the following terms to the descriptions.

50. Match the sponsorship purchase methods to the descriptions.



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