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Answer of Nadia’s client is concerned about losing their presence in customer living rooms. Nadia knows YouTube would be an excellent solution for the client’s problem. What’s a compelling reason YouTube would be a good solution for her client to consider?
Answer of Based on Google’s analysis of bumper ads, what caused a significant increase in ad recall?
Answer of Which data can you uncover by running a creative experiment using Brand Lift?
Answer of Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?
Answer of Landon works for an online marketing firm and believes that YouTube will be an effective addition to his client’s advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership. Which two next generation innovations can Landon share with his client? (Choose two.)
Answer of What are the tested benefits of bumper ads?
Answer of Which storytelling methods does Google recommend for use within your YouTube campaigns?
Answer of YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action. Which is a result driven by a YouTube advertising campaign to achieve action?
Answer of Which type of Google Audience Signal can identify people who are actively researching with the intent to buy?
Answer of Using Custom Intent audiences allows brands to drive action on YouTube. What’s the key functionality of Custom Intent audiences?
Answer of Aside from conversion tracking, what’s a requirement for using store visits?
Answer of For TrueView for action, which three events can make up an online conversion?
Answer of Janine recommends using a Customer Match audience on YouTube so a client can reach existing customers. Where does Janine upload customer information, such as e-mail addresses, to start the Customer Match process?
Answer of Which of YouTube’s awareness ad formats uses a skippable in-stream format?
Answer of Which video format is available on Google Video Partners?
Answer of Which two are ideal advertisers for Custom Intent audiences? (Choose two.)
Answer of Match the TrueView ad format with its corresponding bidding type. (Not all options are used.)
Answer of Vesta is working on a YouTube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes. Which first-party audience solution would be ideal for Vesta’s YouTube campaign?
Answer of As a YouTube creator, Kieran can reach over two billion active users each month and use platform innovations to generate content that meets users’ needs. YouTube gives him the freedom to express himself, find new opportunities, and make a living while he does it. How does YouTube help creators earn a living?
Answer of Which type of Google Audience Signal analyzes user behavior to identify people who have, for example, recently graduated from college and may need to move?