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Answer of Users Choose YouTube Because It Allows Them To Join An Online Community. This Allows YouTube Advertisers To Reach These Users Much More Effectively. What Are Two Other Reasons That Users Choose YouTube? (Choose 2.)
Answer of Amy’s Latest YouTube Advertising Campaign Was A Tremendous Success. She Saw More Activity Than She Anticipated, But She’s Not Certain Where All Of It Came From. She Knows This Data Would Help Her Improve Her Future Performance. How Can Amy Get The Information She Needs From YouTube Analytics?
Answer of Mina Owns A High-End Fashion Boutique And Has Seen Success With YouTube Advertising Over The Past Year. She’s Uncertain Which Type Of Bidding She Should Choose For Her TrueView For Action Campaign. She Has A Year’s Worth Of Conversion Data, But She’s Not Comfortable With That Cost-Per-Acquisition. Which Bidding Type Would Be Best In This Scenario?
Answer of Leigh Is The Marketing Manager For A Makeup Brand Releasing A New Line Of Mascara. They Have An Extensive Customer List And Would Like To Use Customer Data To Reach Past Customers With Their New Product. Leigh Needs To Create A Customer Match Audience. What’s The Three-Step Process For Creating A Customer Match Audience?
Answer of Iryna Is Creating A Six-Second Bumper Ad For YouTube And Wants To Follow Google’s Best Practices. She’s Planning To Use Her Product In The Video Along With Her Company’s Jingle. She Knows There’s Another Best Practice That Has To Do With Breaking The Fourth Wall. What Does Breaking The Fourth Wall Refer To When Creating A Bumper Ad?
Answer of Lori Manages Digital Marketing For A Travel Agency And Believes YouTube Could Help The Company Reach A Wider Audience. She Told Her Employer That Users Choose YouTube For The Rich And Diverse Content. What Two Other Reasons Can Lori Provide For Why Users Choose YouTube? (Choose 2.)
Answer of Audra Is Marketing Manager For A Concert Venue. She’s Tasked With Creating A YouTube Campaign Reaching Fans Of The Musicians They’ve Already Booked For The Summer. Which YouTube Audience Solution Could Audra Choose To Reach These Users?
Answer of Ira’s planning a YouTube campaign for a new bridal shop looking to attract brides-to-be. He’s sure that Intent audience solutions offer the best chance at success. Which intent audience solution should he recommend to this particular client?
Answer of Which one of Google’s data-driven marketing tools helps analyze what people are searching for on YouTube?
Answer of YouTube Analytics provides insights from the moment you upload a video. Which three basic questions about who’s watching your client’s content will it answer with a single click?
Answer of True or False? TrueView ads on Google Video Partners drive as much lift in ad recall as TrueView on YouTube.
Answer of Leigh’s client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase. Which Intent audience on YouTube should Leigh use?
Answer of Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.)
Answer of How can you produce video ads to perform well on YouTube?
Answer of What counts as a view-through conversion in a TrueView for action campaign?
Answer of Custom Intent audiences allows advertisers to reach users on YouTube that were previously searching for particular queries across which of the following properties?
Answer of How does an advertiser benefit from using Google Trends?
Answer of How can Google’s Consumer Patterns audience signals help an advertiser connect with their target audience?
Answer of Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?