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Answer of Trina Sells Dolls And Accessories, And Doesn’t Have Much Time To Update Her Search Campaigns With Her Ever-Changing Inventory. How Can Dynamic Search Ads Help Trina?
Answer of When Creating A Text Ad For The Search Network, Advertisers Will Need To Include Three Distinct Components. These Include The Headline And The URL. What Else Must The Advertiser Include?
Answer of When Visibility Is The Campaign Goal, Which Bidding Strategy Should An Advertiser Choose?
Answer of How Is Using Non-Last-Click Attribution Conversions Useful For Performance Planner Forecasts?
Answer of Google Ads Reviews Saved Text Ads To Ensure They Meet Advertising Policies Before Being Shown To Users. What Criteria Are Reviewed By Google Ads?
Answer of In-Market Audiences Would Be Suited To Reach Which User?
Answer of Your Google Search Text Ad Has Three Main Components. The First Is A Headline, And The Second Is A Description. What’s The Third Component?
Answer of What Search Network Text Ad Component Provides Up To Three Fields Of 30 Characters Each?
Answer of Theo Is Looking To Improve His Google Search Ads Campaign. On His Google Ads Recommendations Page, He Notices That His Google Search Campaign Has An Optimization Score Of 75%. What Does This Mean?
Answer of Jennifer’s Company Wants To Increase Online Sales Of A Featured Product By Connecting With Users Who Are Actively Researching Similar Products. What Benefit Would A Google Search Campaign Provide Jennifer?
Answer of What Is One Of The Reasons Why An Advertiser Should Consider Using Performance Planner On A Monthly Basis?
Answer of Marco Owns A Company That Installs Smart-Home Accessories. His Employees Recently Completed Specialized Training On Installing Specific Units For Garage Doors. He Wants To Capitalize On His Employees’ New Skills. How Could A Google Search Campaign Benefit His Business?
Answer of As A Digital Strategist, Jared Wants To Add Something Extra To His Ads To Give Users More Incentive To Click And Convert. He’s Considering Using The Two Optional Field Paths In The URL Component Of The Ad, But Needs To Be Certain His Messaging Will Fit. How Many Total Characters Can He Use In Each Of These Optional Paths?
Answer of Jennifer’s Looking To Limit The Number Of People Who See Her Google Search Ad For An All-Inclusive Vacation To Paris. She Doesn’t Want To Match With People Looking For Anything Else — Just “All-Inclusive Vacation Paris.” So She Limits Who Sees Her Ad Using Exact Match Type. Which Search Terms Might Match With Jennifer’s Ad?
Answer of Karen’s Washing Machine Broke, So She’s Conducting A Search On Google To Find A New One. She Sees A Number Of Google Search Ads For Washing Machines In The Results. Which Of The Following Make Up Some Of The Parameters That The Google Search Ads Auction Uses To Determine What Ads Karen Sees? (Choose Two.)
Answer of Sarah’s Autos Sells Multiple Automobile Brands, Showcasing Used, Pre-Owned, And New Vehicles. The Company’s Advertising Manager Decides To Configure A Broad Matching Type For The Keyword “Automobile,” In Order To Reach A Broader Group Of Potential Visitors. Which Two User Searches May Generate The Advertising Manager’s Ad? (Choose Two.)
Answer of Carlton Runs An Adventure Excursion Company In South America. He’d Like To Increase The Number Of People Booking His Tours. Which Activity Will Lead Potential Customers To Carlton’s Company Through Google Search Ads?
Answer of A Water-Sports Company Specializes In Custom-Made Watercrafts And Accessories.Their Marketing Manager Decides To Use The Broad-Match Keyword, “Boat.” The Manager Then Adds “Paddle” As A Broad-Match Modifier. Which Two Searches May Prompt The Marketing Manager’s Ad? (Choose Two.)
Answer of Lisa Sells Kitchen Furniture Through Her Website. While Her Sales Are Stable, She’s Concerned That They’re Not Keeping Pace With Those Of Other Online Furniture Stores. How Can A Google Search Campaign Benefit Lisa’s Business?
Answer of Jamie Wants To Focus On Selling Her Overstocked Blue Saucepans. She Sets Up Keywords Using A Broad-Match Modifier. What Are Two Ways The Broad-Match Modifier Makes Jamie’s Work Easier? (Choose Two.)