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Answer of Sara is analyzing the conversion data of her video ad campaign in Google Ads. She wants to see a summary of, on average, how many days, ad clicks, and ad impressions it took users to convert a customer.Which report will provide her with this information?
Answer of Jon implemented conversion tracking tags for his website. He recently released an app as well. Jon’s reviewing the totals across all conversions using the campaign report in Google Ads, but he wants to see the conversion results specifically for app installs and first opens.How can he accomplish this?
Answer of Antonio runs an online retail site and wants to set up a sitewide tag to measure online conversions for his future Google Ad campaigns. He’s already set up conversion actions and has Google Tag Manager managing tags on his site. Which tag type should he choose to complete this process?
Answer of Linking a client’s Google My Business with Google Ads allows for the creation of location extensions.Which statement is true about location extensions?
Answer of Sometimes it is not possible to measure the success of a Google Ads campaign that is aggregated across multiple channels, as is the case with measuring brand awareness and brand favorability.Why is it difficult to determine performance across multiple channels?
Answer of Google Marketing Platform is as effective for small businesses as it is for enterprises. In fact, only two products aren’t available in the Small business version of Google Marketing Platform.What are these two products? (Choose two.)
Answer of Felix launched both a Google Video Ad campaign and a Google Shopping Ad campaign to drive sales of lumber on his home improvement website. He reviews his conversion data after two weeks and notices his video ads campaign seem to be assisting in driving higher lumber sales. He moves more of his budget to the Video Ads campaign.Which type of optimization has Felix used to drive higher lumber sales?
Answer of Curtis recently created a Google My Business Account. He wants to learn how his people are finding his business listing on the web and how they interacted with his listing. Which Google My Business feature can Curtis use to accomplish this?
Answer of Sarah Is A Digital Marketing Consultant. With 90% Of Sales Still Taking Place In A Physical Location, She Knows Her Clients Need To Reach Customers Across Multiple Channels. Which Type Of Marketing Strategy Can Sarah Use To Motivate Sales To Her Client’s Physical Locations?
Answer of A Brand Manager Wants To Create A Marketing Objective That Aligns With The Purchase Stage Of The Customer Journey. Which Metric Should The Brand Manager Use?
Answer of Larry owns a dry cleaning business and would like to give his customers every opportunity to reach him. His Google My Business panel provides his phone number, but he knows some of his online customers would prefer to text when requesting information. How can Google My Business help Larry?
Answer of Olyana is about to implement a Google Ads campaign for her online business. She’s inserted a phone snippet on her website to replace her business number with a Google forwarding number. What will this allow Olyana to do now?
Answer of Sylvia Has Four Store Locations And Is Considering Using Location Extensions With Her Google Ads. What Can Users See When Displaying An Ad With Location Extensions?
Answer of Carl Is Nearly Finished With The Conversion Tracking Setup For His Google Ad Campaign And Is Ready To Add An Event Tag To His Existing Website. What Must Carl Do To Make Sure That The Tags Are Not Double Counting?
Answer of Felix Launched A Google Display Ad Campaign To Drive Sales Of Tools On His Home Improvement Website. After Reviewing Sales Data From The First Week, Felix Notices Higher Sales From Ads That Include A Picture Of The Tool Itself. He Decides To Add Tool Pictures To All Of His Other Ads To Try And Replicate The Success. Which Type Of Channel Optimization Is Felix Using To Drive Higher Tool Sales?
Answer of Which Statement Is True About Location Extensions?
Answer of Measuring Conversion Actions Can Help You Better Understand How Users Connect With Your Brand. Which Are Two Conversion Actions You Can Measure? (Choose Two.)
Answer of Sidney Is In Her Google Account, Reviewing Her Campaigns And Attribution Reports. She Notices That The Number Of Total Conversions Reported In The Attribution Report Is Different Than The Number In The Campaigns Report. What Could Explain This?
Answer of Brenda Just Released A Mobile App For Her Business And Has Selected An Attribution Partner To Integrate With For In-App Conversion Tracking. What Else Must She Do To Complete The Conversion Tracking Setup?
Answer of An Executive At A Clothing Company Is In The Process Of Defining Sales Volume Numbers For Next Quarter. What’s The Executive Defining?