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Hubspot Reporting Quiz Answers







Hubspot Reporting Quiz is given by HubSpot and with Hubspot Reporting Quiz you can demonstrate your mastery of content marketing. The Hubspot Reporting Certified users will have ability to data reporting. You have to complete all course videos, modules, and assessments and receive a minimum score of 80% on each assessment to receive credit. Hubspot Reporting Quiz will make you expert in data reporting, through which you can converts into leads and new customers and gain benefit in your business or career .

Hubspot Reporting Quiz Answers



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Hubspot Reporting Quiz Answers

1. By opting into the HubSpot Reporting Certification beta content, you agree to:

complete all course material
leave thoughtful feedback at the end of the certification
interact with additional resources, as necessary
not share quiz or exam answers with anyone online



2. Fill in the blank: Key results (KRs) are __________.

part of a goal setting framework where you starting at your ideal end state and working backwards to strategize the actions you’ll need to take to be successful
used to conceptualize what your business wants to accomplish in the short-term, mid-term, and long-term
numeric and quantitatively scored metrics used to determine whether or not your objectives were successful
goals that you acknowledge are important, but that aren’t going to be prioritized for the year



3. True or false: When presenting data, you need to give your audience a debrief on all the data you’ve uncovered. That way, they have the fullest context for making data driven decisions. True

TRUE
FALSE



4. What are examples of data driven decision making? Select all that apply.

Analyzing user behavior to optimize website or email content
Determining best-fit prospects based on observations and experience
Monitoring industry trends to identify strengths, weaknesses, opportunities, and threats
Using intuition to help decide which products or services to develop or update



5. True or false: Data visualization is the only skill you need to be able to effectively report on your business.

TRUE
FALSE



6. Fill in the blank: Objects are _____________.

metrics that track anytime someone has an interaction to with your website or assets, such as page views, form submissions, or email clicks
the bite-sized data tables databases split data into to streamline storage, management, and reporting
a material thing that can be seen and touched
a series of rules that allow for an application to extract and use information from a piece of software in their own application



7. Fill in the blank: Events ___________.

track anytime someone has an interaction to with your website or assets
are the bite-sized data tables databases split data into to streamline storage, management, and reporting
are tags you can add to the end of the URLs of your marketing or promotional efforts
track an output of something that has already happened



8. Fill in the blank: Data cleansing is the process__________.

of using the size, positioning, and color in your reports and widgets to draw your persona’s attention to critical areas
of detecting and correcting inaccurate records from a table or database
your business takes to provide sales with the resources they need to effectively sell
that helps you review and invest in your customer experience in this age of the empowered buyer



9. Which tools are NOT part of the HubSpot reporting suite?

HubSpot Report Builder
HubSpot Workflows
HubSpot Traffic Analytics
HubSpot Dashboards



10. What is data visualization?

The written or spoken summary of the strategic, operating, or financial data of your business
The process of compiling and organizing your data into accessible charts and graphs to communicate trends, outliers, and patterns
The process of detecting and correcting inaccurate records from a table or database
The process that helps you review and invest in your customer experience in this age of the empowered buyer



11. Fill in the blank: The purpose of funnel reports is to analyze:___________.

your object data, including contacts, companies, deals, tickets, activities, products, or feedback submissions
key interactions that led to either conversions or revenue generated for your business
the conversion rates between lifecycle or deal stages
how ineffective flywheels are as a business model



12. Fill in the blank: The purpose of the HubSpot reports library is to help you: ___________.

Decide what metrics should appear on your dashboard by offering several standard reports designed by subject matter experts in marketing, sales, and services to answer industry-specific questions
Analyze the conversion rates between lifecycles or deal stages
Dig into trends and determine which initiatives are creating the highest return on investment
Measure the effectiveness of your marketing campaigns by providing HubSpot information about visitors accessing your site through the URL



13. Fill in the blank: The silo mentality is ___________.

when the management of a customer or account moves from one team or department to another
a process where an organization listens to complaints or grievances to improve its products or customer service
a process where a company listens to employees’ complaints or grievances, instead of their customers and uses that feedback to improve its products or customer service
a mindset present when certain departments or sectors do not wish to share information with others in the same company



14. Fill in the blank: Exit rate shows the percentage of sessions _________.

that started on a particular page
started and ended after 30 minutes of inactivity
who land on a particular page on your website and then leave
that ended on a particular page



15. What do sessions track?

Every time the HubSpot tracking code is loaded on your website
The percentage of visitors who land on a particular page on your website and then leave
The number of visitors on your site that were initiated from a content offer
All of the interactions a visitor has across your site until they have been inactive for 30 minutes or more



16. Fill in the blank: UTM parameters _____________.

are bite-sized data tables databases split data into to streamline storage, management, and reporting
are tags you can add to the end of the URLs of your marketing or promotional efforts
tracks an output of something that has already happened
are buttons you put on your site to encourage your audience to take a desired action



17. When a contact has an original source of “other campaigns” in HubSpot, that means the contact first accessed your site through:

Your paid social ads campaigns
Your tracking URLs
Your email campaigns
A search engine, like Google or Bing



18. What is sales enablement? (HubSpot Reporting)

The methodology that prioritizes the needs, challenges, goals, and interests of individual buyers.
The process of selling web-based software to clients
The approach your business takes to provide sales with the resources they need to effectively sell
The process of designing and conducting experiments to optimize and improve the results of a target area



19. Why are leading indicators considered “manageable” metrics?

They measure the efficiency of sales managers
Sales managers can actively influence them with their teams
They help salespeople “manage” up to their managers
They’re aspirational, but it’s expected that the team will hit at least 70% of the goals they set with them



20. Which of the following is an example of a leading indicator?

Churn rate
Calls made
Average days to close
Number of new customers



21. Which of the following is an example of a lagging indicator?

Meetings scheduled
Deals won/lost
Demos or sales presentations
Referral requests



22. Fill in the blanks: You can analyze the performance of ____, ____, and ____ in the Sales Content Analytics

documents, tasks, sequences
sequences, playbooks, tasks
sequences, templates, playbooks
documents, templates, sequences



23. Customer satisfaction surveys in HubSpot track which customer sentiment metric?

Customer Satisfaction Score (CSAT)
Customer Effort Score (CES)
Net Promoter Score (NPS)
Customer Lifetime Value (CLV)



24. True or false? It is possible for non-SaaS companies to track renewal rate.

TRUE
FALSE



25. Which customer sentiment metric is the strongest predictor of future purchase behavior?

Customer Satisfaction Score (CSAT)
Customer Effort Score (CES)
Net Promoter Score (NPS)
Customer Lifetime Value (CLV)



26. What is a cadence?

A buzzword used by tech companies to sound smart
Any rhythmic sequence of words or sound
A formal name for the 1:1s you have with your manager every week or month
How often you should send a dashboard to your team, depending on their needs



27. What are blink tests used for?

To measure what information a visitor takes away from a page having looked at it for just 5–7 seconds
To arrange and organize elements on your dashboard so that visitors naturally gravitate toward the most important elements first
In the realm of psychology, they’re used to test how much working memory capacity you’re using when viewing a web page
To measure what information a visitor takes away from a page having looked at it for just 3–5 seconds



28. When would you build a dashboard with the Z-shaped reading pattern in mind?

If you are planning to build a dashboard that contains a lot of reports
If you are planning to build a dashboard that contains only a few reports
You should always build dashboards with the Z-shaped reading pattern in mind
You should never build dashboards with the Z-shaped reading pattern in mind



29. What is backwards planning?

A statistical technique which tells us how strongly the pair of variables are linearly related and change together
A way to evaluate a decision based on things you didn’t know before making the decision
A presentation design technique where you envision your audience as potential stakeholders and “pitch” them a story
A method of designing educational curriculum by setting goals for the learner before choosing the instructional methods and forms of assessment



30. True or false? Correlation does not equal causation.

TRUE
FALSE



31. Fill in the blank: If a person already has their mind made up and they are only paying attention to the data that supports this decision, this is an example of __________ bias.

confirmation bias
curse of knowledge
selection bias
hindsight bias



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