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Hubspot Content Marketing Certification Exam Answers







Hubspot Content Marketing Certification is given by HubSpot and with Hubspot Content Marketing Certification you can demonstrate your mastery of content marketing. The Hubspot content marketing Certified users will have ability to present build scalable, repeatable processes for creating and promoting content. You have to complete all course videos, modules, and assessments and receive a minimum score of 80% on each assessment to receive credit. Hubspot Content Marketing Certification will make you expert in content marketing, through which you can converts into leads and new customers and gain benefit in your business or career .

 

 

Hubspot Content Marketing Certification Course

  • Welcome to the Content Marketing Certification Course
  • The Power of Storytelling
  • Building a Content Creation Framework
  • Planning a Long-Term Content Strategy
  • Generating Content Ideas
  • Creating Quality Blog Content Your Audience Loves to Read and Share
  • How HubSpot Uses Blogging to Rank #1 on Google
  • Extending the Value of Your Content Through Repurposing
  • Creating Topic Clusters and Pillar Pages
  • How to Create a Successful Video Marketing Strategy
  • Building a Guest Blogging Strategy Powered by SEO
  • How to Effectively Promote Content
  • Measuring and Analyzing Your Content
  • Content Marketing Certification Course Next Steps

 

Hubspot Content Marketing Certification Exam Answers

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Hubspot Content Marketing Certification Exam Answers

1. All Of The Following Are Examples Of A SMART Goal EXCEPT:

Increase year over year traffic by 30%.
Significantly reduce the amount of time the team spends on creating content.
Add five new content formats to the website by end of year.
All of the above are SMART goals.



2. Which Of The Following Is NOT A Category You Should Organize Your Content Audit By?

Buyer’s journey stage
Content length
Marketing funnel stage
Content title



3. True Or False? A Customer’s Buying Journey Is Ever-Evolving. You Should Make Updates As You Learn More About Your Buyer Persona.

TRUE
FALSE



4. Fill In The Blank: __________ Allows You To Understand What Users Want, Care About, And Interact With On Your Site By Visually Representing Their Clicks, Taps, And Scrolling Behavior.

Hotjar
Google analytics
Quora
Buzzsumo



5. True Or False? Sprinkling In Relevant Content Offers On Your 10x Content Pillar Page Can Help Your Buyer Personas Continue Educating Themselves Through The Buyer’s Journey.

TRUE
FALSE



6. All Of The Following Are Helpful Ways To Promote Your Pillar Pages On Your Website EXCEPT:

Top navigation
A dedicated section with a CTA near the top of the homepage
A link on every website page even if the content isn’t relevant
All are true



7. Fill In The Blank: _________ Is Google’s Machine-Learning Artificial Intelligence System That Interprets People’s Searches To Find Pages That Might Not Have The Exact Words They Searched For.

Panda
Hummingbird
RankBrain
Penguin



8. True Or False? It’s Recommended That You Offer The Content On A 10x Content Pillar Page As A Packaged Downloadable Resource.

TRUE
FALSE



9. True Or False? A Resource Pillar Page Should Only Be Made Up Of Internal Website Links.

TRUE
FALSE



10. True Or False? Social Media Is A Key Driver For Word-Of-Mouth Marketing.

TRUE
FALSE



11. There Are Many Benefits To Having A Social Media Strategy. Which Answer Is NOT One Of Them?

Social media helps you expand your other marketing efforts.
Social media helps you attract buyers.
Social media helps you send better emails.
Social media is a key driver for word-of-mouth marketing.



12. True Or False? A Buyer Persona Is As Important As Business Objectives When Developing A Social Media Strategy.

TRUE
FALSE



13. True Or False? One Of The Best Uses Of Twitter Is Networking In Private Groups.

TRUE
FALSE



14. Which Network Has The Longest Life For A Piece Of Content?

Facebook
LinkedIn
Snapchat
Pinterest



15. On Which Social Network Should You Share Content Most Frequently?

Facebook
LinkedIn
Twitter
Pinterest



16. What Is Snapchat’s Largest Age Demographic?

12 years to 24 years
18 years to 30 years
22 years to 35 years
30 years to 50 years



17. What Is Social Listening?

Having conversations with individuals talking about your industry, brand, products, and services
Actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more
Tracking, analyzing, and responding to conversations across the internet
Participating in art, music, and government



18. What Is Social Monitoring?

Having conversations with individuals talking about your industry, brand, products, and services
Actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more
Tracking, analyzing, and responding to conversations across the internet
Participating in art, music, and government



19. What Is Social Engagement?

The step you take to have conversations with individuals talking about your industry, brand, products, and services.
The method of actively looking for mentions and conversations that pertain to your brand, products, hashtags, and more.
How you track, analyze, and respond to conversations across the internet.
A method of changing art, music, governments, and businesses



20. True Or False? Social Listening Can Help You Find Leads.

TRUE
FALSE



21. True Or False? Social Content Is Only Used During The Attract And Delight Stages Of The Inbound Methodology.

TRUE
FALSE



22. Fill In The Blank: If You Plan To Do Real-Time Marketing, You’ll Need To Use __________.

An influencer marketing agency
Paid advertising
Social listening
Animated .gifs



23. Fill In The Blank: Instagram Stories Are A Great Way To _____________.

demonstrate complex concepts quickly and easily
directly message a customer to answer a question
deliver video podcasts
drive traffic and engagement



24. True Or False? It’s Necessary To Conduct A Social Media Audit Every 2–3 Years.

TRUE
FALSE



25. All Of The Following Are Metrics You Need To Track In Your Social Media Audit EXCEPT:

Engagement
Bounce rate
Content performance
Content publish times



26. What Is A Social Media Audit?

A hard look at the data from all your social accounts and the social conversations about your brand and your competitors
A method to direct your audience in all channels to the best way they can have a conversation with you
A way to reach your customers and prospects in unprecedented ways, with greater reach and more specific targeting than ever before
A tool to look for unhappy customers of a competitor and reach out with an offer to help, thus generating leads



27. True Or False? Prospects Who Follow A Company’s Social Channels Are More Likely To Convert Into Customers.

TRUE
FALSE



28. What Is The Definition Of Lead Nurturing?

A process of building relationships with prospects with the goal of earning their business when they’re ready
A marketing effort focused on engaging with only your leads in a way that encourages them to progress toward a specific action
A marketing effort focused on engaging with your leads AND customers in a way that encourages them to progress toward multiple actions at the same time
A sales effort focused on engaging with your warm leads in a way that encourages them to progress toward a purchase



29. What Is Lead Nurturing’s Three-Pronged Approach For Delivering Helpful Content?

Timely, efficient, and targeted
Timely, contextual, and process-based
Effective, efficient, and targeted
Targeted, persona-driven, and contextual



30. Lead Nurturing Is Focused On Providing Value To Your Leads By Offering The Information They Need At The Right Time. Which Stage Of The Inbound Methodology Does Lead Nurturing Primarily Occur?

Close
Delight
Attract
Convert



31. If A Contact Downloads Your Newsletter Titled, “The Best Ways To Create Subject Lines For Email,” What Would Be The Best Next Step To Continue The Conversation With This Contact?

Send an email to schedule a demo call with your sales rep.
Send a follow-up piece of content that builds off that subject.
Send 2-3 pieces of content that encompass how to build a complete email strategy.
Don’t send anything yet, wait for them to reach back out.



32. What Are Three Key Elements That Any Lead Nurturing Strategy Will Need?

Contact management, segmentation, and the buyer’s journey
Buyer personas, the buyer’s journey, and lead nurturing software
Lead nurturing software, contact management, and segmentation
Segmentation, buyer personas, and the buyer’s journey



33. Contact Management Is An Important Piece Of Lead Nurturing Because It Helps You Understand The Contacts You’re Reaching Out To. What Is The Definition Of Contact Management?

Contact management is a strategy that focuses on using a software program to easily store and source a contact’s information.
Contact management is tool that helps you manage your contacts.
Contact management is a strategy that focuses on tool-agnostic strategy to manage your contacts.
Contact management is how you track the email deliverability rate of your contacts.



34. When Creating Segments For Your Lead Nurturing Campaigns, You Need To Understand Who Your Personas Are And Where They Are In The Buyer’s Journey Allows You To Decide What Types Of Content They Need. What Are The Three Stages Of The Buyer’s Journey?

Awareness, consideration, and decision
Attract, consideration, and delight
Awareness, consideration, and conversion
Awareness, decision, and delight



35. When Creating A Lead Nurturing Campaign, There Are Five Steps To Providing Value To Your Prospects. The First Two Steps Are Setting Goals And Selecting Personas. What Are The Last Three Steps For Creating An Effective Lead Nurturing Campaign?

Creating content, identifying the timeline, and measuring and improving
Identifying the timeline, measuring your content, and segmenting your contacts
Testing your content, identifying the timeline, and creating additional content
Organizing your contacts, creating content, and identifying the timeline



36. True Or False? You Can Nurture Both Your Leads And Your Customers.

TRUE
FALSE



37. Fill In The Blank: You Set Out To Have 15 Of Your Unengaged Leads Click A Link To A Resource Article By The End Of Your Month-Long Workflow. This Is An Example Of A __________.

SMART goal
Conversion path
Lead nurturing campaign
Content strategy



38. What Is A Conversation?

A conversation is an interactive communication between two or more parties.
A conversation is an interactive communication that can only occur in person or over the phone.
A conversation is an interactive communication between robots.
A conversation is the passive communication that occurs through likes and shares on social media channels.



39. Where Do Conversations Fit Into Your Inbound Marketing Strategy?

Conversations fit into your inbound marketing strategy because you’re going to need to have one with your team now that you know what inbound is all about.
Conversations are only for outbound marketers. Content and promotion is for inbound marketers.
By using channels that deliver or simulate a conversation with your website visitors, you can deliver your content in a consistent and relationship-focused way.
By using channels that your buyers personas consider “trendy,” your brand maintains its reputation of being relevant and up to date.



40. What Is A Conversational Growth Strategy?

The long-term planning, creation, and management of your content marketing efforts
The delivery of the right message to the right person at the right time, every time
The creation and management of your combined conversion efforts
The long-term planning, creation, and management of your professional network



41. Why Are Conversations Important In An Inbound Strategy?

You need to have conversations with your team once you know what inbound is all about.
Conversations are only for outbound marketers. Content and promotion are for inbound marketers.
Conversations can deliver your content in a consistent and relationship-focused way.
Conversations might be considered trendy by your buyer personas, so your brand will gain more traction in the social media space.



42. What Are The Steps To Implementing A Conversational Growth Strategy?

Think, Plan, Build
Think, Plan, Grow
Think, Optimize, Chat
Chat, Spend, Share



43. Which Three Elements Are Important To Consider When Determining If You Should Start To Automate A Conversation On Your Website?

That it is repeatable, predictable, and impactful.
That it is significant, cheap, and easy.
That it is purposeful, replicable, and impactful.
That it is relationship-focused, replicable, and easy



44. What Role Does Optimization Play In Your Conversational Growth Strategy?

Unlike conversions, conversations are evergreen and don’t need to be optimized.
As conversations are unique exchanges with many website visitors, they cannot be optimized.
Conversations need to be optimized once every four months.
You need to iterate and optimize your conversations over time.



45. What Is Shared Knowledge?

The collective hive mind of HubSpot users.
Information or data that is accessible by all tools (like chatbots), and participants (like people), in your campaigns.
Shared knowledge is the data you purchase in lists.
The information you repurpose across channels for your website visitors



46. True Or False? In Relation To Reporting, “Data In” Is The Data You Collect, Either By Asking For It Explicitly Or Gathering It Through Analytics Implicitly.

TRUE
FALSE



47. True Or False? In Relation To Reporting, “Data Out” Is Data You Collect, Either By Asking For It Explicitly Or Gathering It Through Analytics Implicitly.

TRUE
FALSE



48. True Or False? An Effective Conversion Path Must Include A Landing Page.

TRUE
FALSE



49. How Do You Calculate A Conversion Rate?

Divide the number of people who viewed your conversion opportunity by the number of people on your marketing team.
Divide your total number of website visitors who had visited your site to date by the total number of people who converted on your net new form.
Divide the number of people who converted on your call-to-action, form, etc., by the total number of people who viewed it.
Divide your total number of website visitors by your total number of company employees.



50. Each Of These Examples Is A Great Way To Prevent Too Much Distraction In Your Conversion Path EXCEPT:

Adding more buttons to your page to frame the conversion
Removing the navigation bar
Carefully placing your pop-ups
Experimenting with the design and elements on a page



51. What Is The Difference Between Reporting And Analytics?

Reporting explains what has happened, while analytics is an attempt to explain why something has happened.
Analytics explains what has happened, while reporting is an attempt to explain why something has happened.
Trick question! There isn’t one.
Reporting is for journalists, while analytics is for marketing, sales, and services representatives.



52. What Are SMART Goals?

Specific, Marketable, Attractive, Responsible, Testable
Specific, Marketable, Attainable, Relevant, Testable
Specific, Measurable, Attainable, Relevant, Timely
Specific, Measurable, Attractive, Relevant, Timely



53. Define A Conversion Path.

The method by which you encourage someone on your site to move down your funnel.
The method by which you encourage someone to visit your site from social media.
The method by which you encourage someone to spend 30 minutes or more on your website.
The method by which you encourage someone to read your well-crafted automated email.



54. What Are The Steps For Creating A Conversion Path?

Attract, convert a lead, close a deal, and delight a customer.
Create awareness, determine your end point, chart your course, and analyze.
Create awareness, determine your end point, chart your course, build a ship, ahoy matey.
Create awareness, chart your course, optimize, convert a qualified lead.



55. You’re Trying To Calculate The Conversion Rate On One Of Your Forms. 600 People Visited Your Landing Page, But Only 50 Visitors Submitted The Form. What Is The Conversion Rate Of Your Form?

0.083
0.166
0.333
0.5



56. True Or False? Conversion Optimization Is NOT An Iterative Process.

TRUE
FALSE



57. True Or False? Conversion Optimization Can Positively Impact Your Return On Investment.

TRUE
FALSE



58. What Is Conversion Optimization?

Conversion optimization is investment that produces reliable month-over-month growth. Your website becomes stronger as you continue to measure, iterate, and act.
Conversion optimization is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey.
Conversion optimization is the process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action.
Conversion optimization is the technology, processes, and content that empower sales teams to sell efficiently at a higher velocity.



59. What Are The Steps Of Conversion Optimization?

Define your objective, form a hypothesis, design your tests, establish your baseline, analyze your data.
Define your objective, establish your baseline, form a hypothesis, design your tests, analyze your data.
Analyze your data, design your tests, form a hypothesis, establish your baseline, define your objective.
Form a hypothesis, analyze your data, establish your baseline, define your objectives, design your tests.



60. How Long Should You Let Your Conversion Optimization Experiments Run (On Average)?

1 week
4 weeks
12 weeks
48 weeks



61. You’re Tasked With Improving The Conversion Rate On Your Product And Services Page Over Time. You Think That Changing The Page’s Copy Will Positively Impact The Overall Conversion Rate. Which Of The Following Is An Example Of A Good Hypothesis For This Optimization Experiment?

I think this change will work because I know my buyer persona really well.
By changing this page’s copy, the conversion rate will increase because it frames our product and service page in a way that better aligns with our buyer persona’s needs.
The conversion rate will increase by 87%. Constant change on product and services pages increases trust.
By changing this page’s copy, the conversion rate will increase.



62. What Is SCOPE?

Standardize, Contextualize, Optimize, Personalize, Empathize
Specialize, Contextualize, Optimize, Personalize, Epitomize
Standardize, Contextualize, Organize, Personalize, Energize
Standardize, Contextualize, Organize, Personalize, Expertize



63. What Is The Definition Of A Buyer Persona?

A semi-fictional representation of your ideal customer based on real data and some select educated speculation
A lead in your database
A true view of your personas
A completely fictional representation of your ideal customer based on real data and some select educated speculation



64. True Or False? A Call-To-Action Must Be A Button.

TRUE
FALSE



65. What Is Another Commonly Used Term For Conversion Optimization?

Conversion content strategy optimization
Lead conversion optimization
Relationship rate optimization
Conversion rate optimization



66. Marketing Automation Is A Key Piece Of Lead Nurturing Because It’s How You Deliver Information. How Is Marketing Automation Defined?

The software that exists with the goal of automating your marketing actions
Automation tools to help automate sales-specific actions
The thought process behind delivering information in lead nurturing
The software that is used for your entire inbound strategy



67. Fill In The Blank: If Lead Nurturing Is The Content, Then Segmentation Is __________.

how content is created
a contact management strategy
how you provide context
None of the above



68. Situational Example: You Are Tasked With Generating Twice The Amount Of Qualified Leads Your Company Generated Last Quarter. With Your Company’s Bottom Line And Return On Investment In Mind, What’s The Most Strategic Avenue To Choose?

You could invest more resources in the short term, exponentially driving up the amount of traffic coming to your site to increase revenue. This would increase the amount of people in your funnel and therefore the amount of people moving through your funnel.
You could increase the chances of your current traffic choosing to convert and move down your funnel. Over time, this has the potential to drastically lower your cost to acquire a customer and positively impact your return on investment.
ou could invest additional resources in your sales team. The more you increase that team’s overall job satisfaction, the more encouraged they will feel to make each and every sale count. This will have a positive impact on the efficiency of your funnel.
You could increase the budget of your services team. By increasing the amount of customers that retain with your company, you will need less net new gains to generate the desired level of revenue.



69. Fill In The Blank: Contact Management Is A __________.

strategy that focuses on using a software program to easily store and source a contact’s information
tool for managing your contacts
tool-agnostic strategy for managing your contacts
process for how you track the email deliverability rate of your contacts



70. Which Of The Following Is NOT A Benefit Of Having A Social Media Strategy?

Social media helps you expand your other marketing efforts.
Social media helps you attract buyers.
Social media helps you send better emails.
Social media is a key driver for word-of-mouth marketing.



71. True Or False? It’s Necessary To Conduct A Social Media Audit Every 2–3 Years.

TRUE
FALSE



72. Fill In The Blank: __________ Visually Represents Users’ Clicks, Taps, And Scrolling Behavior So That You Can Understand What Users Want, Care About, And Interact With On Your Site.

Hotjar
Google analytics
Quora
Buzzsumo



73. What Are The Three Stages Of The Buyer’s Journey?

Awareness, consideration, and decision
Attract, consideration, and delight
Awareness, consideration, and conversion
Awareness, decision, and delight



74. What Does The Acronym SMART Stand For In SMART Goals?

Specific, Marketable, Attractive, Responsible, Testable
Specific, Marketable, Attainable, Relevant, Testable
Specific, Measurable, Attainable, Relevant, Timely
Specific, Measurable, Attractive, Relevant, Timely



75. Conversion Optimization Is __________.

investment that produces reliable month-over-month growth
focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey
the process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action
the technology, processes, and content that empower sales teams to sell efficiently at a higher velocity



76. You Are Tasked With Generating Twice The Amount Of Qualified Leads Your Company Generated Last Quarter. With Your Company’s Bottom Line And Return On Investment In Mind, Which Of The Following Is The Most Strategic Approach To Take?

You could invest more resources in the short term, exponentially driving up the amount of traffic coming to your site to increase revenue.
You could increase the chances of your current traffic choosing to convert and move down your funnel.
You could invest additional resources in your sales team.
You could increase the budget of your services team.



77. You Work For A Travel Agency And Need To Write Your Next Blog Post. What Topic Should You Write About To Attract Families That Have Never Heard Of You And Are Looking To Take A Vacation?

The latest trip that your agency organized for a family
The affordable pricing of your family-friendly vacation packages
The best family-friendly vacation destinations
Why your agency provides the best experience for families



78. Your Boss Wants A Report On The Success Of Your Blog. What Information Should You NOT Analyze?

Number of views for each post
Popular articles by topic, author, or promotion channel
Number of clicks on the offer within the post
Number of keywords per blog post



79. When Creating A Blog Title, Why Do The Number Of Characters In The Title Matter?

It doesn’t matter as long as the title is descriptive.
Search engines show a limited amount of characters and a cut off title could affect click-through rates.
If the blog post will be shared on Twitter, a tweet can only have 140 characters.
You should only be including one primary keyword within your title.



80. Your Boss Wants You To Blog Primarily About Your Company News, Its Services, And Various Corporate Events. What Is Your Response?

“That’s a good idea. We want to attract the most qualified visitors with our posts, so we should help people understand our business.”
“That’s not a good idea. We’re trying to attract new visitors with our posts. These people haven’t yet heard of our company. If we write about ourselves, they won’t find us organically.”
“That’s a good idea. Blogging not only helps attract new visitors but convert leads as well. We can generate more qualified leads by including event calls-to-action at the end of the posts.”
“That’s not a good idea. The more focus our blog can have, the better. We need to decide between company news, service, and corporate event announcements.”



81. What Are Some Reasons To Have A Facebook Business Page Rather Than A Personal Page? Choose All That Apply.

You must have a business page by Facebook.
You have access to analytics.
You can have up to 10,000 followers.
You can add a mission statement.



82. Why Would You Want To Conduct A Social Media Audit? Choose All That Apply.

To track a new campaign you are developing
To discover trends you can use to create or modify social media campaigns
To receive valuable insight into customer sentiment and perception of your brand
To help you determine where you may have broken website links



83. Where Might You Consider Placing Links To Your Social Media Channels?

On your business cards
In your presentation templates
On your website
At the bottom of your newsletter
All of the above



84. The Five Fundamentals Of Inbound Marketing Are:

SEO, social media promotion, conversion, reporting, email marketing
Buyer personas, buyer’s journey, setting goals, lead nurturing, SEO
Contacts, buyer personas, buyer’s journey, content, setting goals
Attract, engage, delight, segmentation, SEO



85. Why Is Goal Setting Important To Inbound Marketing?

Creates alignment among your marketing, sales, and services teams
Helps you measure the success of your inbound marketing efforts
Gives you guard rails for your content
All of the above



86. What Is A Contact?

One of your existing customers
Anybody your company markets to, sells to, partners with, engages with, or employs
A person sent by the intelligence agency of his or her own country who approaches an intelligence agency in the hope of being recruited as a spy
A piece of software or a platform that helps you keep track of your leads, prospects, and customers



87. True Or False? Marketing Only Occurs During The Attract Stage Of The Inbound Methodology.

TRUE
FALSE



88. When Identifying Buyer’s Journey Content For A Long-Term Content Strategy, It’s Important To Focus On Content For Which Stage(S)?

Awareness
Consideration
Decision
All of the above



89. What Three Criteria Should You Use When Deciding To Automate A Conversation On Your Website?

That it is significant, cheap, and easy.
That it is purposeful, replicable, and impactful.
That it is repeatable, predictable, and impactful.
That it is relationship-focused, replicable, and easy.



90. Which Of The Following Questions Can Help You Determine Which Channel Is Right For You?

Are my visitors engaging with this channel?
Does this channel solve for my visitors’ needs?
Is this channel right for my team?
All of the above



91. Each Example Below Is A Great Way To Prevent Too Much Distraction In Your Conversion Path EXCEPT:

Adding more buttons to your page to frame the conversion
Removing the navigation bar
Using simple, compelling copy to frame your content offer
Experimenting with the design or layout of the page



92. Which Of The Following Would Be The Most Appropriate Call-To-Action To Place At The Bottom Of An Awareness-Stage Blog Post?

“Request Your Free Consultation”
“Your Custom Quote Is Waiting for You”
“Download a Team Communication Guide”
“Download Our Pricing Guide”



93. All Of The Following Elements Will Help Readers Easily Digest The Content Of A Blog Post EXCEPT:

Images
Calls-to-action
Bolding
Whitespace



94. What Is An Example Of A Great Value Offer?

Educational videos
Free tools
Blog posts
Whitepapers
All of the above



95. Fill In The Blank: A Conversion Path Is The Method By Which You Encourage Someone To __________.

move down your funnel
visit your site from social media
spend 30 minutes or more on your website
read your well-crafted automated email



96. What Area(S) Can You Experiment With When You’re Optimizing A Conversion Opportunity?

The design of the conversion opportunity itself (e.g., the CTA colors, length of form, etc.)
Any copy on or surrounding the conversion opportunity
Supporting images, links, headlines, testimonials, social proof
All of the above



97. What Does A Content Compass Helps Organize Monthly Initiatives By?

SMART goals
Sales campaigns
Inbound marketing campaigns
All of the above


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