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Answer of What report should you produce in YouTube Analytics to see where viewers found your brand’s content?
Answer of Drew’s Newest Client Has Heard A Great Deal About The Effectiveness Of YouTube’s Audience Solutions, But He’s Still Not Convinced It’s Right For His Business. He Wants To Know Why An Advertiser Would Choose To Include YouTube Audience Solutions In A Campaign. What Are Three Reasons Advertisers Would Choose YouTube Audience Solutions?
Answer of You want to reach people who are searching for content about the Manchester United Football Club. Which audience solution should you use?
Answer of You want to find new, high-value customers using their data. Which audience solution should you use?
Answer of YouTube for action is comprised of formats powered by Smart Bidding for conversions or conversion values. What two elements are necessary for its success?
Answer of As an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their Personal Primetime. When is she trying to reach her audience?
Answer of Justine’s client is almost ready to get started with YouTube advertising. They’ve asked her to identify the business outcomes YouTube can deliver, to ensure they’ll achieve what they’re after with their campaign. Which business outcomes can YouTube deliver for her client?
Answer of Julian has a client interested in increasing awareness with their YouTube campaign. Which three YouTube audience solutions should he recommend?
Answer of What information can YouTube Analytics provide about where people are watching your videos?
Answer of Which TrueView ad format is optimized for lift in ad recall?
Answer of Running a creative experiment using Brand Lift is an excellent way to get the information you need. What’s the first step?
Answer of What are two examples of the Intent audience solution, Life Events? (Choose two.)
Answer of Match each ad format to its primary marketing objective. Drag and drop each item into the correct box.
Answer of A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most. What actions does YouTube drive for advertisers?
Answer of Where does a YouTube Masthead ad unit run?
Answer of Which marketer would be an ideal client for TrueView for action?
Answer of Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign. What would be the ideal audience solution for Zane’s YouTube campaign?
Answer of Ben’s Client Owns More Than 20 Vitamin Shops Around The Region And Has Seen Success With YouTube Advertising. Ben Has Recommended Store Visits For TrueView For Action As A Measurement Solution To Connect Online Influence To Offline Action. The Client Has Asked Ben To Explain Which Events Trigger A Store Visit. Which Two Events Trigger A Store Visit For TrueView For Action?
Answer of What are two events that store visits for TrueView for action come from? (Choose two.)
Answer of The YouTube masthead is effective for advertisers with which goal?