Answer of You’re interested in the impact of the campaign on your advertiser’s brand and YouTube channels. Which metrics do you look at?
Answer of Your client wants their TrueView campaign to drive increased sales on their site. How do you design effective video discovery creative to accomplish this?
Answer of Your TrueView campaign for Bean Coffee performs significantly better on smartphones and tablets than on desktop. How do you optimize your campaign, given this information?
Answer of Your client is a DoubleClick Campaign Manager advertiser. What do you do with the code provided to you when you activate conversion tracking in their pixel’s basic settings?
Answer of Your client is a shoe retailer that wants their TrueView campaign to reach users who have shown an interest in running. What kind of audience targeting is this?
Answer of Your client is running a TrueView campaign to drive installs of their mobile app. What is an appropriate call-to-action for their in-stream creative?
Answer of Which of these options is a property of an in-stream creative?
Answer of Your advertiser is a global company with very high levels of brand awareness. How do you create a TrueView campaign that keeps your advertiser’s message fresh?
Answer of Your advertiser wants their video promoted alongside relevant YouTube search results. What kind of TrueView ad format is best for them?
Answer of Your campaign has a single budget that can be allocated across multiple targeting strategies and formats. How do you set up your TrueView ad groups?
Answer of Your client has agreed to begin work on their TrueView campaign. How do you activate TrueView for this advertiser in DoubleClick Bid Manager?
Answer of What are two audiences that can be added to audience lists for remarketing in DoubleClick Bid Manager?
Answer of What benefit will you gain by linking your brand’s channel to your DoubleClick Bid Manager advertiser?
Answer of What is positively correlated with an increase in brand awareness and consideration?
Answer of What is the required pacing for TrueView insertion orders?