Answer of Which tool in the Ad Exchange user interface allows you to discover and strike deals with publishers that match your buying criteria?

Answer of Which deal types are one-to-one, between one publisher and one buyer?

Answer of What are the benefits to the end user of using interstitial ads?

Answer of What is a Programmatic Guaranteed Deal?

Answer of What happens after you receive a bid request from Ad Exchange?

Answer of Ad Exchange initiates an open auction by sending you a request/callout with information for an available impression. What triggers Ad Exchange to do this?

Answer of Some non-family safe ad content is allowed to be run on Ad Exchange. How is this made possible?

Answer of What makes the Open Auction on Ad Exchange unique?

Answer of Why do we have policies in place on Ad Exchange?

Answer of What is a bid request?

Answer of What are native ads?

Answer of What type of information is typically found in a bid request?

Answer of You’ve defined your campaigns and want access to premium inventory, with exclusive access to publisher data/audience data. Which deal type would best suit your requirements?

Answer of Your bid has been filtered out of the auction due to publisher filtering. Why would this happen?

Answer of What are the general types of policies on Ad Exchange?

Answer of What is a bid response?

Answer of Who are the most common buyers on Ad Exchange?

Answer of Why would you choose to participate in the Ad Exchange Open Auction?

Answer of You’re seeing a high bid response filtering rate and want to find out what’s causing it and fix it. Which tool in the Ad Exchange user interface can you use to get the reasons why your bids are being filtered?

Answer of What are trading desks and what part do they play as a buyer on Ad Exchange?