Answer of Which tool in the Ad Exchange user interface allows you to discover and strike deals with publishers that match your buying criteria?
Answer of Which deal types are one-to-one, between one publisher and one buyer?
Answer of What are the benefits to the end user of using interstitial ads?
Answer of What makes the Open Auction on Ad Exchange unique?
Answer of What type of information is typically found in a bid request?
Answer of You’ve defined your campaigns and want access to premium inventory, with exclusive access to publisher data/audience data. Which deal type would best suit your requirements?
Answer of What happens after you receive a bid request from Ad Exchange?
Answer of Ad Exchange initiates an open auction by sending you a request/callout with information for an available impression. What triggers Ad Exchange to do this?
Answer of Some non-family safe ad content is allowed to be run on Ad Exchange. How is this made possible?
Answer of Why would you choose to participate in the Ad Exchange Open Auction?
Answer of You’re seeing a high bid response filtering rate and want to find out what’s causing it and fix it. Which tool in the Ad Exchange user interface can you use to get the reasons why your bids are being filtered?
Answer of What are trading desks and what part do they play as a buyer on Ad Exchange?
Answer of Which policy would you violate if your declared click-through URL leads to a landing page that can’t be crawled by Google?
Answer of What tool can be used as a proactive measure to submit creatives for verification, for checking their status, and for retrieving a list of all your active creatives before bidding on the creative ad?