Answer of True or false? Brands that only sell products and services OFF Amazon can leverage Amazon’s sponsored ads.

Answer of True or false? Sponsored Products allow you to target by keyword, ASIN, or category.

Answer of True or false? The “adjust bids by placement” setting for Sponsored Products will not work with dynamic bids.

Answer of True or false? The product detail page should NOT include “what’s in the box” shots as it may lead to confusion for shoppers.

Answer of True or false? Optimizing the enhanced content section can improve organic SEO.

Answer of True or false? It’s possible you will have to bid higher as keywords get more restrictive and competitive, in order to see results.

Answer of True or false? A minimum of 4 product images is suggested for a product to be retail ready.

Answer of True or false? If an advertiser’s goal is sales efficiency, they should decrease bids on keywords with high ACOS.

Answer of True or false? Cancelled orders are not included in sales attribution metrics.

Answer of True or false? Sponsored ads are bought by impression (CPM).

Answer of True or false? An advertiser can leverage the API to manage their sponsored ad campaign by working with a third-party integration provider.

Answer of GravityLenz is a large brand advertising on Amazon. They want to incorporate third-party analytics into their campaign reporting. Which of the following reporting methods best fits their need?

Answer of How can Accent Athletics edit more than one live Sponsored Products campaign at the same time? Select All Correct Responses.

Answer of Why might an advertiser bid on brand keywords?

Answer of Accent Athletics analyzed performance for their Sponsored Products campaign for yoga apparel and realized that they are running out of budget every day. If they cannot increase their budget, what alternative action(s) would be appropriate? (Select 2)

Answer of Kitchen Smart wants to highlight multiple ASINs in their ad: a blender, a coffee maker, and a toaster. Which sponsored ad could they use to achieve this? (select all that apply)

Answer of Talkbotics has been advertising on Amazon for over a year. They notice their campaign performance has been slightly declining, and they want to know which keywords aren’t performing well. Which downloadable report should they use?

Answer of A vendor, Climato, wants to drive traffic to their Store and showcase their catalog of products. Which sponsored ad allows them to do that? Select All Correct Responses.

Answer of Zoope, an Amazon seller, launched a new product last week that has 7 reviews. What is the suggested method for them to improve the retail readiness for this product?